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About Us


Located in the heart of Midtowns Herald Square district in New York City, we have been catering to the needs of professional and amateur magician's since 1925.

Here knowledge is REALLY power, because many of the effects we sell have the personal touch of Lou Tannen's original concept of top quality and proven products only.  Whenever you are in the vicinity, you are welcome to visit us. We will gladly demonstrate any old or new effect in which you may be interested. The one that stands out in the minds of our employees is to give you the best in magic and service. NO pressure sales talk. We want you to feel home here at Tannen?s Magic Shop.

Tannen's Magic is the best guarantee for your satisfaction and we have earned it by years of service to hundreds of thousands satisfied customers. It is our earnest desire and our pleasure to continue to supply quality magic to the amateur and professional magician?s alike. We have thousands of magic items right here online. You will find every kind of trick imaginable, as well as related item, DVD's, books and more!From beginners to the most advanced magician, we have something to meet your every magic need. As many of you might know we have set up a machine shop and wood working shop to better serve your magical needs. Our Appearing and Vanishing Canes are the finest on the market.Some of our other great Tannen's Magic items are: Wonder Pen-A-Tration, Car Buggy, Synchronicity III, Card Leap and many other quality items seen throughout our catalog and Online.

Every item we make is notable for it's great design and use of high quality materials. In 1974 Tannen's Magic created the first and most respected Magic Camp for youngsters 12 to 20 years of age. Some notable graduates are David Blaine, Darren Romeo, Nathan Burton, Vito Lupo, Joshua Jay, Steve Cohen, Guy Bavli, James Brandon, Ryan Oakes, Doug Lefervitch, Ben Cesar and Elliot Zimet. Many thanks go to our professional customers for keeping us the most respectable professional magic store in the world. We look forward to magically serving you in the years to come.

See you in the Showroom!

The Tannen's Magic Staff

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Tannen's Magic, Inc.  •  45 West 34th Street, Suite 608  •  New York, NY 10001  •  Since 1925
Store Hours: Monday - Friday: 11am - 6pm    Saturday & Sunday: 10am - 4pm
Phone: 212-929-4500  •  Fax: 212-929-4565  •

Copyright © 2010