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Welcome To Tannen's Magic Online!
Located in the heart of Midtown, in the Herald Square district of New York City, Tannen's Magic has been catering to the needs of professional and amateur magician's since 1925.

We have thousands of magic items right here online. You will find every kind of trick imaginable as well as related items, DVD's, books and more! From beginners to the most advanced magician, we have something to meet your every magic need.

Tannen's Magic Camp

Marcelo Insua Magic Lecture

Steve Reynolds Magic Lecture


Mariano Goni is an underground magician from Spain who has a knack for creating visually stunning magic. He has an impressive list of best sellers, including Nut Waltz, and Melting Point-New Edition. He's done it again with his most amazing creation to date!

Price: $39.95

Steve Reynolds, card work genius and creator of The Monk's Way will be here to teach his exquisite magic and philosophies on the art.

Price: $20.00

Winner of the 2012 FISM Award for Magic Invention, Marcelo Insua (aka Mr. Tango) will be on hand for a live lecture in the shop!

Price: $20.00

The gift that keeps on giving!


Price: $99.95


On December 5th, 2013, Colin launched this amazing new book at his Tannen's Magic Lecture. The few copies that remained from the lecture immediately sold out!

Price: $105.00

Some wallets do only one or two things, but the Complete Peek Wallet accomplishes all three key magician moves in one wallet!

Price: $50.00

Rainbow Connection is an underground effect from Mathieu Bich. He has been using it these last 12 years, and now you can own and perform this effect direct from his professional repertoire!

Price: $29.99

Romanos has created a super cool ultra-organic and wonderfully deceptive peek device. The Business utilizes an ingenious method built into a normal looking business card case!

Price: $66.30

Hugo Shelley's latest creation was a major hit at the 2013 Magic LIVE Conference in Vegas, and now it can be in your arsenal of fantastic tools for Mentalism!

Price: $325.00

From the creative mind of Shin Lim comes the most visual iPhone magic ever created.

Price: $80.00

Join David Regal on this whirlwind tour of the UK. Along the way, find out exactly why he is universally acknowledged among his peers as one of the most prolific, imaginative and original magic creators of modern times.

Price: $50.00

Sponge Ball Magic always mystifies and delights audiences whenever it is performed and has become an essential element for magicians worldwide.

Price: $19.95

Sponge Ball Magic always mystifies and delights audiences whenever it is performed and has become an essential element for magicians worldwide.

Price: $19.95

Sponge Ball Magic always mystifies and delights audiences whenever it is performed and has become an essential element for magicians worldwide.

Price: $19.95

Sponge Ball Magic always mystifies and delights audiences whenever it is performed and has become an essential element for magicians worldwide.

Price: $19.95

An incredible self-working packet trick from Big Blind Media and the mind of Cameron Francis.

Price: $25.00

A self-working, insanely clean and utterly impossible Open Prediction!

Price: $25.00

 John Horn has created the most visual Sharpie revelation ever. Taking the standard Sharpie revelation and turning it on its head, creating a moment of instant visual impact!

Price: $41.50

Take the flame off of any butane lighter and hold it in your hand like magic!

Price: $29.50

Check out this modern take on a classic effect!

Price: $49.95

Doug Edwards is known throughout the world for his straightforward approach to card magic.

Price: $35.00

A new concept to realize the Linking Card effect with no sleights of manipulation!

Price: $25.00

From Tom Crosbie comes a comprehensive library of moves and sleights using the Magician's favorite pen - The Sharpie!

Price: $30.00

Find the chosen card in an INSTANT!

Price: $39.95

The future of creating smoke from your bare hands is here!

Price: $179.95

A positively brilliant update to Jon Allen's remarkable stand-up, silent routine!

Price: $45.00

Splash Bottle is a gimmick that makes miracles happen!

Price: $49.95

If you've ever heard the expression "magic underground" and wondered what secrets the elite were sharing, this is your chance to take a small peek at the underground tricks and techniques the were being tossed around in the early '90s!

Price: $55.00

Another piece of brilliant magic from the mind of Alexis De La Fuente (creator of Flik) brought to you by Mark Mason.

Price: $20.00


The first volume of The Artful Mentalism of Bob Cassidy, now out of print, has been acclaimed as one of the best books on Mentalism ever written. This expansive second volume continues that legacy!

Price: $65.00

A bent piece of wire, held gingerly at the fingertips, slowly begins to contort, bending like it has a life of its own!

Price: $55.00

Now accepting Pre-orders! Infallible will be released on April 4th!

Mark Elsdon has created one of the finest card and number prediction effects we have ever seen!

Price: $49.75

Marc Oberon's Way Out is a versatile utility item that enables a single, folded piece of plain paper to contain the outs for anything up to twelve different predictions.

Price: $59.95

The perfect opener for your card act, from the mind of the great Steve Bedwell!

Price: $25.00

From the team that brought you Envylope, one of the strongest tricks of 2013, comes a card-to-impossible-location trick that is pure gold!

Price: $39.95


The Ring Flight Revolution is the first ring flight to lock in place once retracted, allowing the spectator to remove the ring, it is designed by a professional magician for professional use, it is smooth, silent and extremely durable.

Price: $170.00

Imagination Coins allows your audience to do the magic in their own hands. Simple, clear, and beyond anything they can imagine!

Price: $40.00

This incredible set of 5 DVDs represents a treasure trove of secret information. If you have ever wanted to master this principle, it's easily worth its weight in gold!

Price: $149.95

The ultimate collection of mind-blowing gaff card material from Calen Morelli, Daniel Madison, and Eric Jones!

Price: $69.90
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Tannen's Magic, Inc.  •  45 West 34th Street, Suite 608  •  New York, NY 10001  •  Since 1925
Store Hours: Monday - Friday: 11am - 6pm    Saturday & Sunday: 10am - 4pm
Phone: 212-929-4500  •  Fax: 212-929-4565  •

Copyright © 2010