Approach your victim and casually steer the conversation to poisonous insects. Ask something ominous like, "Have you heard about the infestation? Those swarms of stinging, poisonous scorpion moths?" When your friend professes ignorance, say, "Oh yeah, they're coming in from Utah (name a nearby state). They say their sting isn't fatal to a healthy adult, but to a baby or the elderly..." Let your voice trail off as if the consequences are too dire to even contemplate. When your friend's curiosity reaches its peak, bring forth the book. Let them get a look at the deadly looking specimens on the cover. "Take a look, there's a picture in here," you say as you extend the book toward them. Your attitude is one of helpfulness. You have important information that they need, and you want to show them. When the book is pretty close to them, open it and let the moth fly out at them. Oh baby! Believe me, if you've built this up good, you'll have to scrape them off the ceiling!
Comes complete with full color book cover, moth prop and illustrated instruction sheet.