Featured Products

Echo by Billy Chin and Secret Factory

Echo allows you to transfer thoughts directly into the minds of your spectators

Jerry's Nuggets Playing Cards

The most iconic deck of cards ever to be created. Now Jerry's Nuggets Playing Cards are your EVERYDAY cards! 

$12.00 - $40.00
Mini Cube to Chocolate Project

A mini Rubik's cube turns into small chocolate candy your spectators can eat!

RD Insta

Next batch ships in one week!

The MOST VISUAL cube solve on the planetl 

Tannen's Signature Playing Cards

Be one of the first to own our brand new deck of playing cards.

Flare by Nicholas Lawrence

This remarkable gimmick allows you to shoot fireballs from a seemingly ordinary marker


Stargate allows you to go boldly where no marker has gone before.


When R Paul Wilson tells you that this is the most amazing color changing deck, he is not kidding around.

Second Thoughts by Ramon Rioboo

Second Thoughts will have you rethinking your approach to card magic and applying Riobóo’s ideas to make its effects entertaining, its methods impenetrable.

MENTAL DICE by Tony Anverdi

Know the exact value of three different dice. You can even be in a differnt room than your spectator! 

Neat Review Issue Two

Issue Two of THE NEAT REVIEW takes us to our home, New York City

The Tannen's Magic Mystery Box

Our most famous item!

Ondrej Psenicka Lecture

Monday, February 24, 2020 7pm @ Tannen's

He fooled Penn & Teller with his Butterfly Playing Cards, and now he's revelaing their secrets in his new lecture!

The Illusioneer

Carlos Vaquera is a seminal force of European magic, and this is his opus.


Charming and miraculous, one of the most original tricks of the year.

The Shift Volume 2

Inside the Shift Volume 2 you’ll receive three amazing routines, three useful and refined card techniques, and three essays that build on the essays from Volume 1

Bare Mini

Cause a thought-of card, or initials, or a number, to APPEAR ON SOMEONE'S HAND

Rubiked (Gimmick & App)

A completely new way to perform a Rubik's cube prediction.

Torn Corner Machine 2.0

What if it were possible for you to tear the corner of a card, or the card in half, the same way every time? 

True Colors by Eric Chien

A FISM winning color change

The Shift by Ben Earl

The Shift is an ambitious undertaking: presenting powerful magic effects, technique and theory in brand-new ways-creating a unique literary magic resource and a great cover-to-cover read. 

Number 4 Envelope

A durable, hand-made four way out envelope.

Repertoire by Asi Wind

An extensive collection of Asi Wind’s repertoire that stretches over the last two decades.

Method 01

Imagine having the ability to cause any freely named card, or any two-digit number impossibly appear blistered on your fingertips. 

All Alone

Any card they name is the only card in the deck!

Ultra Lucky Coin

Built to last a lifetime, this is Erik's signature close-up trick, available for the first time in very limited quantity.

Blue Illusion


Eugene Burger: From Beyond

In 2010, Eugene Burger asked Larry Hass to write and oversee two books that would share all of his unpublished material - books that would appear only after his death. EUGENE BURGER: FROM BEYOND is the first of these two extraordinary books.

True by Mr. K and Secret Factory

TRUE is an advanced electronic sensing system that looks totally organic. It combines NFC sensing with long-range receiving technology to allow you to know the locations of 4 hidden objects.

In Order To Amaze

A collection of memorized-deck miracles!