Featured Products

Maximum Entertainment 2.0

Pre-Order - FREE USA SHIPPING thru Monday, September 2, 2019!

The MOST beloved and practical book for the magician and mentalist who wants to rise above the crowd. 

Repertoire by Asi Wind

An extensive collection of Asi Wind’s repertoire that stretches over the last two decades.

Mint Box

A diabolical, practical semi-automatic switching device.

True by Mr. K and Secret Factory

TRUE is an advanced electronic sensing system that looks totally organic. It combines NFC sensing with long-range receiving technology to allow you to know the locations of 4 hidden objects.

52 Lovers Through the Looking-Glass

FREE USA SHIPPING thru Friday, August 23, 2019!

Contains unpublished material previously known only to a few privileged people. 

Tannen's Magic Mystery Box

Our most famous item!

The Joy of Magic by Miguel Gómez

FREE USA SHIPPING thru Friday, August 23, 2019!

An open door into the work and character of Miguel Gómez, one of Spain's most renowned magic stars.

Ultra Lucky Coin

Built to last a lifetime, this is Erik's signature close-up trick, available for the first time in very limited quantity.

CTC Project

The Coin Through Can has evolved. 

Legacy V2

From the creators of Heirloom, one of the best-selling tricks of the last decade, comes a miracle that fits in your pocket. 

Any Card by Richard Sanders

A killer effect that packs a HUGE punch to the spectator's mid section!

Rubiked (Gimmick & App)


A completely new way to perform a Rubik's cube prediction.


Silhouette gives you the uncanny ability to manipulate and interact with shadows. 

Little Door

A magical, illustrated tale designed to entertain and enrapture audiences of all ages.

Lucky Card Deluxe

Armed with a deck and the Frame, you are set to perform a complete card act.

Tannen's Magic Kids Kit

A curated collection of high quality wonders and amusements for a newcomer to magic!

The Key of Fate

The most requested routine from Luca's lecture is available!

Thinner by Mathieu Bich

Mathieu's closer at the Magic Castle for years!

Deep Clear by Paul Harris

The brilliant evolution of Deep Astonishment 

Poker Protection

Poker, America's Favorite pastime...

Handcrafted Card Magic Vol. 3

"This is a great little book. If you love card magic, it should be in your library." - Michael Close

The Watch by João Miranda

Works as a REAL watch, changes to predicted time within SECONDS, and allows the spectator to change their mind multiple times PLUS additional secret functions.

Venom Cube

The cleanest and most direct matching effect you've ever seen.

Joao Miranda's Timeless: Classic

Combines everyday objects and modern technology, making the trick 100% automatic and self-contained.