Welcome To Tannen's Magic Online!

Located in the heart of Midtown, in the Herald Square district of New York City, Tannen's Magic has been catering to the needs of professional and amateur magician's since 1925.

We have thousands of magic items right here online. You will find every kind of trick imaginable as well as related items, DVD's, books and more! From beginners to the most advanced magician, we have something to meet your every magic need. 


Atlas Obscura

Featured Products

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A curated collection of high quality wonders and amusements for a newcomer to magic!


5 changes with one pack of gum.


Deal the hand the spectator names... before he names it! 


Takes rubber band magic to the next level. Completely impromptu. NO cover is needed, and most of the routines are angle-proof.


Unlike any other magic book you've read.


A production holder for flutes and small bottles.


The ultimate bar bet - you'll never lose!


Guess someone's birthday without writing anything down, fishing for clues... or checking their Facebook profile.


A killer effect that packs a HUGE punch to the spectator's mid section!


Silhouette gives you the uncanny ability to manipulate and interact with shadows.